Small business start up funding can feel like a "chicken or egg" obstacle. In order to start a business owners need funding, to generate revenue to pay back the capital money they need to borrow. How can a new company gain the toehold in their sector to start generating revenue without equity capital? Atlas Venture, a 30-year-old VC firm, offers new startups anywhere from $5 million to $25 million. Have a strong presentation and solid deck of slides and numbers ready before approaching these private investors. The competition is tough but good ideas always win out - if entrepreneurs know how to use every advantage.

Small Business Start Up and Equity Capital

According to the National Venture Capital Association, in 2009 nearly 800 venture capital firms invested more than $18 billion in U.S. companies. That's not quite 10% of VC firms' holdings, though; the total controlled by private equity firms comes in at $179 billion.

Which companies receive small business funding from these private equity funds? Companies in sectors such as:

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